Vicenzaoro 2023: Pianegonda unveils “Assoluto” – the new collection designed by Betony Vernon with a special launch event
On the occasion of Vicenzaoro 2023, Pianegonda presented “Assoluto” the first silver jewelry collection designed by creative director Betony Vernon.
A new beginning, a stylistic and visual revolution aimed at redefining the brand’s identity, which debuted with an exclusive event held on Sunday, January 22 at Palazzo Loschi Zileri dal Verme, an evocative neo-Palladian location in the heart of Vicenza. A unique presentation attended by the trade, the press, the mayor of Vicenza, the Beleggia family and the creative director, as well as many guests from around the world, who were in town for the Jewellery Boutique Show.
The absolute is the soul of the cosmos, the primordial source from which all life and reality originate. The creation of the universe is encapsulated in 23 jewelry design pieces inspired by the molecular composition and the concept of the atom, taking the shape of highly-polished silver spheres and modern chains narrating a spiritual story of authentic self-expression. The liaison between Pianegonda and Betony Vernon is meant to break out of the box, in a new unprecedented way for the jewelry industry, fostering a continuous dialogue between seduction and innovation.
During the evening, some visuals from the Assoluto advertising campaign were also unveiled, starring internationally-renowned model Anna Cleveland, daughter of Pat Cleveland, known for walking the runways of the most important fashion brands.
This edition of Vicenzaoro was the largest in the fair’s 70-year history, with buyers coming from 64 countries and more than 1,300 brands on display. The decision to dedicate an off-fair space to the launch of Assoluto marks Pianegonda’s commitment to physical industry events while it also stresses the brand’s Italian heritage with an international mindset.
The official launch of the Assoluto collection for the fashion system will take place next February in Milan, during Fashion Week, with an important event held in the Pianegonda boutique and included in the official calendar of the National Chamber of Italian Fashion.