Pianegonda supports the Pink Union project of Humanitas Foundation for Research, which deals with prevention and support for clinical and scientific research projects that focus on the most common female pathologies.
Pianegonda has dedicated to this very important initiative a single edition necklace created by expert goldsmiths. The jewel is embellished with links in 18kt rose gold and sapphires, in three shades that refer to the pink tricolor of the Pink Union flag.
A precious unique piece that will be auctioned on the international online Charitystars platform from 14th December.
All the proceeds will help to support the breast research of Dr. Corrado Tinterri, Director of the Humanitas Breast Unit. “Breast cancer is a disease with a significant social impact, it is estimated that next year we will have almost 60,000 new diagnoses. Familiarity continues to be the strongest alarm bell, and the promptness of diagnosis is our best weapon to maintain excellent survival results, which are currently 87% in Italy, 5 years after diagnosis. The other great resource available is research, that allows us to understand this disease more and more and set up effective and conservative targeted treatments for each woman. Our hope is to reach 100% survival, which is why it is essential that prevention and research do not stop, even in this period of pandemic “.
The main goal of Pink Union is to raise awareness among women on the importance of prevention and early diagnosis, undergoing periodic and regular checks, in order to make them understand how the time factor plays an essential role to fight disease.
In order to raise awareness on these issues, for four years Humanitas has been celebrating “Sorrisi in Rosa”: a festival of events dedicated to prevention that revolves around a photographic exhibition of female portraits, accompanied by stories of illness and rebirth. The main characters are courageous women, patients or former patients of the Breast Units, engaged in the battle against breast cancer.
The world of jewels together with the world of scientific research: as every Pianegonda jewel is designed for the woman who will wear it and it aims at enhancing the female universe, so Pink Union’s Humanitas Research is dedicated to all women, because nothing is more precious than their health and well-being.
FOCUS PINK UNION PROJECT
The jewel auction will support a Pink Union project of the Humanitas Foundation for Research, which aims at evaluating whether not to remove the axillary lymph nodes after neoadjuvant chemotherapy could lead to a significant worsening in survival or in the risk of relaps, and at comparing these results to those of patients carrying out standard treatment. The research is led by Dr. Corrado Tinterri, Director of the Humanitas Breast Unit and by Prof. Marta Scorsetti, Head of Radiotherapy and Radiosurgery.