With an exclusive event at the Four Seasons Hotel in Milan on September 21st, Pianegonda unveiled the new jewelry collection.
A journey into the soul of the brand, where iconic creations narrated their bold essence to the many guests in attendance as a testimony of the brand’s success and exponential growth, achieved thanks to its leading international role in the field of design jewelry.
The bestselling Assoluto collection, conceived by the renowned designer Betony Vernon, which draws inspiration from the origin and evolution of the entire universe, presents new creations in silver, exquisite leather and precious stones. Furthermore, a unique capsule collection in 18kt gold and precious gemstones was unveiled, enhancing Pianegonda’s timeless elegance.
Many influential figures from the fashion and lifestyle scene attended the event, such as model Anna Cleveland, who is the face of Pianegonda and stars in the Assoluto advertising campaign, entrepreneur and designer Maria Vittoria Paolillo, model Amina Ladymya, singer Michele Bravi and numerous fashion taste-makers such as Catherine Poulain, Valeria Bigella, Martina Troni, Francesca Colucci, Carlotta Bertotti, Giulia Penna, Matthias Geerts and many others.
The presentation at the Four Seasons Hotel reflected Pianegonda’s essence, the prestigious location enhancing its timeless elegance. This unique occasion allowed buyers, guests and both national and international press to discover and appreciate the new creations, also presented through a live vogueing performance interpreted by four dancers, who contributed to creating a modern and sensual atmosphere with their slow contemporary motion.
With a prominent presence during Milan Fashion Week, Pianegonda confirmed its innovative character within the field of contemporary jewelry, aligning itself with the fashion system (also thanks to its presence in the official calendar of Camera Nazionale della Moda and as a partner of Camera Buyer Italia).